Thomas Friedman: If an activist media has merit, it can have global impact. Readsa few new chapters from his book The World Is Flat, which he is expanding.
TXU announced plans to build 11 new coal-fired power plans. President of Environmental Defense Fund tried to get in for a meeting, but governor of TX was on their side.
Activists built a global constituency to establish how far out of the mainstream their plan was. The efforts paid off when KKR offered them $45B, the biggest leveraged buyout in history, but only want to go forward if they can work out the problems with EDF and NRDC, a climate-friendly deal.
At the end of the day, this buyout rode on the approval of the 2 people at the table who had no money on the table. TF’s friend – we were operating under the old rules, and the rules have changed – where’s the roadmap for the new rules? People all over the world demand: "Who are you to play with my food?" Business school grads, environmentalists, philanthropists, all with a desire to make an impact. The internet makes this activism easier and cheaper than ever. TF: If it’s not happening, it’s cause you’re not doing it. Thows down the gauntlet.
The next new chapter: "What happens when we all have a dog’s hearing?" This is the flip side to social entrepreneurship. The downside. Paris taxi was driving, talking on phone and watching a movie. I was working on my laptop, listening to my ipod. We never spoke to each other. Technology can make the far feel very near, but it can also make the near feel very far. He spoke with Linda Stone about what she calls Continuous Partial Attention. We’re everywhere except where we actually are, physically. And the woman driving with her handheld phone almost runs over the jogger with his ipod. What effects are these techologies having on our daily lives? Allowing us to interrupt each other.
What happens when we can suddenly hear everything whispered about us? When we all have "dog’s hearing"? Someone is blogging about you right now. Just type your name into Google. People can make vitriolic and personal attacks. How thick is your skin? Are you ready for all your students to blog about you? We are all public figures. Court cases are already arising.
Some kids made a Myspace page under the name of a hated assistant principal. Lawsuit says the parents are guilty of defamation.
…It’s often the less benign sides of this flat world that get the traction. Friedman talked to some young women, who said that Al Gore was Jewish. The arab newspapers told them so. Large numbers of people outside this country think that the Jews were warned not to go to work the day of 9/11. They believed this "rumor" which was spread with malicious intent. When the world is flat, whatever can be done will be done. The only question is will it be done by you or to you?
Friedman: The country with the most imagination, who lets it run free and supports it the most, will win. China will not necessarily win. They censor Google. Let’s not cede the century to them.
If we don’t take the politicians and business leaders by the throat and say we need a carbon tax, it won’t happen – and the people most affected by this aren’t even born yet. So, where is the disruptive energy in this room? I don’t feel it! Where is it? Bring it on!
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danah boyd
"Companies think about how to make money, not how to engage with the people you meet there. Let’s look at this through the eyes of the people who live there. It’s a form of public life, they hang out there with their friends. What are these "friends" on the social networks?
- people "collect" friends – for their identity – who are they, who do they friend, and what does this say about me?
- Commenting – I can write a message on a friend’s profile for all their friends to see. Why don’t politicians use this? These comments make the friend look cool, it raises their face, it shows you can reciprocate. What would it mean if politicians actually paid attention to their supporters, linked to their posts, give them traffic, leave a comment on their profile? I am told, politicians don’t have time for this. But they do this in public, they do them face to face. These are important because they make it real. Most of the people at those crowds are already fans, they don’t need to be converted.
- For these under 30’s, they live in a place where there’s no place to get together, so they get together online. They don’t come out to see you in public, but they would do it in online spaces. These spaces do have properties that are fundamentally different.
- Persistence. What you say sticks around, for better or worse. The younger crowd is learning how to deal with it.
- Searchability. Parents can learn about their kids. Young people take for granted they can find their friends wherever they may be.
- Can’t tell difference between what is original and what is a copy. A big tactic for bullying.
- Politicians, get your butts out there, and shake hands.
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Next speaker: Farouk Olu Aregbe, started the group One Million Strong for Barack, doesn’t work for the campaign. His own experience campaigning for college president gave him experience organizing groups of young people, and organizes student government for the U of Missouri.
"Started as a group, then started getting advice about putting up videos, linking to other websites, sending out emails, and so forth. We ran into a threshold – do we want to spend money on becoming a PAC? No… we decided to form subgroups, solicited $15K from students, this is significant, college students don’t have money. We have challenges we’re facing. How to take these masses of volunteers, take them offline, channel this energy.
Yes we want to reach a million, but we really want to get them to vote. And this means we have to somehow keep their interest. There’s a June 9th Walk for Change. We’ve centered ourselves around events. Taking people offline, getting things done.
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Matt Stoller -
"For me this is a story of betrayal. A failure of the political system. The people who did well online, Howard Dean. This is my crazy uncle theory. The guys who said things at Thanksgiving who said things that were true but uncomfortable. Kids like to hear them, but parents don’t. These candidates did really well online. They appealed to people who felt betrayed by the system.
This is a good way to understand the politics of the left online. Open left. Organizing around a key set of principles. Each betrayal has opened up a space for people to innovate politically. The Clinton Lewinsky affair in the Drudge report led to MoveOn. Etc.
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Seth Godin
"The sooner we quit something that has worked really well for 50 years, the sooner we will win. Ideas that spread, win. In the last hundred years, the system has evolved to spread the news. TV drove this – I can interrupt people to spread my message forcibly, even if it’s not true. We saw that this worked! People spend this money because it worked. Politicians did this. Get donations, buy ads, get elected, det donations, buy ads, etc.
Now, the world is filled with noise. "As seen on TV" is broken.
This doesn’t work the way it used to. Look how many choices of tofu we have!
It’s not working – but candidates are spamming us again and again. It doesn’t work. We’re getting good at avoiding spam. Why are marketers still going to singles bars when they could be building a relationship with their customer? People on both sides of the aisle are doing it exactly wrong.
91% of real estate brokers never contact the buyer or the seller after the deal is done. What permission does is it lets you have a private conversation with your customer. Now they are in the fashion business. The core of greenpeace can’t be, how do we raise more money to interrupt people to tell them something they don’t want to hear? It must be, instead, let’s give them something to talk about.
Seth: the message needs to get to the geeks. Stand for something. Something people will choose to talk about. Electioneers and marketers are still hunters. It’s time to farm. How do we create movements where, when you show up, there are other people in the room?
Newly named idea, "cumulative advantage". People look at the best of YouTube to figure out what to watch. There’s a huge reward for being part of the "short head" – as opposed to the long tail. Don’t broadcast, network.
Flip the funnel, that eats money and comes out votes, into a megaphone, where your customers tell each other about you. The new cycle is be remarkable, tell a story to your sneezers, they spread the word, you get permission from new folks…
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